UpDating Show

UpDating is a live dating show based in New York City that gives singles the opportunity to jump on stage for the blind date of a lifetime.

1. The Client

UpDating Show is a live dating event show founded by hosts Harrison Forman and Brandon Berman. The show focuses on showcasing raw and authentic commentary on dating in real-time with real people through blindfolded dates in front of a live audience.

2. The Challenge

UpDating Show sought to establish a new level of maturity for the brand as they aimed to reach 1 million followers on social media. They realized that this required a complete overhaul of their website, as they did not have one previously.

Old UpDating Site

3. The Approach

The design of the new website aimed to capture the unique and dynamic energy of the show through the use of the brand's colors, off-centered text, and creative image placement. The site's structure was built around key sections such as About, Ticket, and Backstage and provided linking objects throughout to connect the pages. The user journey flow was also mapped out to ensure a seamless experience for viewers looking to purchase tickets or learn more about the show.

New UpDating Website
Showcasing UpDating's founding story
Showcasing tickets and upcoming shows
Casting information

4. The Results

The new website is a dynamic and unique representation of UpDating Show, effectively showcasing the unique experience the program offers to fans. The website's user-friendly design and navigation makes it easy for viewers to find what they're looking for and purchase tickets. The complete overhaul of the website aligns with UpDating Show's goal of establishing a new level of maturity for the brand. As a result, UpDating Show reached 1 million followers on TikTok and sold out all shows on the first leg of their breakup tour.

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